FROM THE CROWN OF THE ALPS

''There is only one ingredient that can recreate the resplendence of the golden hour: gold.''

THE PURE GOLD DIFFUSION SYSTEM

GOLD PARTICLES

REPLENISHING ACTIVE INGREDIENTS

REPLENISHING ACTIVES LINKED TO GOLD

RESPLENDENT EXPERIENCE

A study in understatement, the vessels of the Pure Gold Collection are inspired by the minimal lines of the Bauhaus tradition. Conceived in brushed metal in a Swiss gold tone, their sleek lines are punctuated by a single, polished gold ring, perpetuating the experience of the grace of the golden hour.

TIMELESS GRACE

La Prairie’s vision – its very raison d’être – is to create a world of beauty with no temporal limits: a world of timeless beauty. For this reason, La Prairie crafts its first replenishable vessels. Each creation’s brushed metal casing and cap are designed to be kept indefinitely. Only the delicate glass vials containing the formulas, once empty, are meant to be replaced by new ones.

INTERPRETATION

La Prairie boutiques feature an artistic interpretation of the golden hour in the crown of the Alps. A slate surface, expressing the minerality of Switzerland, interspersed by a gold vein that draws a Swiss landscape.

“A kind of Golden Hour one remembers for a life time… Everything was touched with magic.”

MARGARET BOURKE - WHITE

SWISS ALPS

MATTERHORN

MUVERAN

OBERGABELHORN

SWISS ALPS
MATTERHORN
MUVERAN
OBERGABELHORN

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