Pure Gold Collection

The formula is powered by the Advanced Pure Gold Diffusion System, featuring

EXCLUSIVE CELLULAR COMPLEX™ to help support skin revitalization

GOLD AND PEPTIDE POWERED MENO COMPLEX to help minimise the visible signs of ageing, improving skin density and hydration.

The formula is powered by the Advanced Pure Gold Diffusion System, featuring:

EXCLUSIVE CELLULAR COMPLEX™
Supports skin renewal and collagen production.

GOLD & PEPTIDE POWERED MENO COMPLEX
Helps counteract skin changes
associated with imbalances, improving skin’s density and hydration.

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RESTORES RADIANCE AND SOOTHES

NEW PURE GOLD REVITALISING ESSENCE

The first soothing solution designed to help address age-related signs of ageing. The changes are common during periods of hormonal transition and can impact skin’s hydration, density and radiance. The formula delivers intense hydration and comfort to the skin, helping it feel more nourished and revitalized.

SHOP THE NEWNESS

EXPERIENCE YOUR PURE GOLD RITUAL

Densify and nourish your skin, step by step.

SENSORIAL TEXTURES TO COMFORT YOUR SKIN

The Pure Gold Collection offers a sensorial journey of indulgence. Each formula is crafted to cocoon the skin in comfort, with textures that melt seamlessly upon application.
From lightweight to sumptuous, they deliver lasting hydration and nourishment while enhancing skin’s radiance and vitality.

REFILL YOUR PURE GOLD FAVOURITES

La Prairie perpetuates its sustainability journey by offering replenishable vessels for the Pure Gold Radiance Nocturnal Balm, Radiance Concentate, Radiance Cream, and Radiance Eye Cream. The replenishable vessels are crafted to be kept indefinitely, merging sophistication with responsibility for a future as radiant as your skin.