"Time is an illusion."
La Prairie became intrigued with platinum’s potential as an anti-aging element at a time when such scientific research was in its infancy. Convinced that this precious, rare ingredient of the highest purity and quality could be transformed into a rejuvenating skincare ingredient, La Prairie made the unprecedented commitment to take the research to the next level – creating a formulation like no other. The fruits of that audacious decision ripened in 2008. La Prairie found a way to harness the powers of platinum and launched the first skincare product infused with this most precious metal — Platinum Rare Cellular Cream. Since then, La Prairie has continued to enrich its formulations with platinum, offering a full Platinum Rare Collection for ultimate rejuvenation.
The new Platinum Multi-Peptide is a tight complex of three different peptides attached to spherical platinum particles and designed to trigger rejuvenating cellular activities. The new Platinum Multi-Peptide is designed to strengthen the skin barrier, improve its moisture balance and enhance cellular longevity.
The Exclusive Cellular Complex is La Prairie’s age-defying, life-infusing science signature. A closely held secret for nearly four decades, this proprietary complex has been at the heart of almost every La Prairie skincare product since the company’s founding in 1978 – it is the very building block on which La Prairie’s quest for timeless beauty is built. Targeting key cells and components of the extracellular matrix, the Exclusive Cellular Complex helps to restore a youthful appearance to the skin. Acting on different layers of the skin, it first ensures the skin’s own protection by promoting its natural defense system and improving its ability to retain moisture. Also enhancing the skin’s natural renewal process, the Exclusive Cellular Complex supplies energy to the cells to boost the skin’s natural repair process and correct the damage due to aging. Indeed, the Exclusive Cellular Complex gives new life and energy back to the very cells where beauty is born.
At the turn of the 21st century, industrial design began favouring the colour of platinum, a pure, brilliant grey, to convey a future full of promise and light. Used in the design of everything from architecture to art installations, it has become the standard of modern design, creating a lasting impact on how we view and interact with our surroundings. The Platinum Rare Collection’s sculptural jars and vials, sleek and architectural, are a reflection of the creative, inspiring wealth that platinum offers. They are meant not only to hold the precious Platinum Rare formulations, but to live as works of art, transforming a vanity into a veritable display of elegant design.
A BEAUTY CATALYST
Platinum is certainly brilliant in its own right, with a brightness and purity unmatched by any other metal, but it is its understated elegance and ability to reflect the beauty of other objects that make it so valuable. Nothing makes the fire of a diamond, the rich colour of an emerald, the depth of a sapphire sing like a platinum setting. From the Hope Diamond to the British monarchy’s crown jewels, it is the discreetness of platinum - its ability to flatter without calling attention to itself - that makes it a beauty catalyst. Platinum propels and lifts beauty - it does not compete with it. It is this very embellishing quality that prompted La Prairie to develop the Platinum Rare Collection – to reveal, to highlight, to showcase the inherent, timeless beauty of the skin.
La Prairie boutiques feature an artistic interpretation of the Platinum Moment. Encapsulated in a perfect circle shape – an homage to Bauhaus – intersected by platinum veins framing the minerality of the precious ingredient. A nod of the exquisite amethyst color surrounded by different shades of dark grey – the color of platinum.
"A time when anything is possible and the reflection of beauty is all around"
THE PLATINUM MOMENT
The Platinum moment
The Platinum moment – that time between light and dark, when the day transforms into night or the night into day, when the sun and the moon meet for a brief, magical instant – is a time when anything is possible and the reflection of beauty is all around. It is a time that encompasses the full circle of the day. It is the time of renewal, of rejuvenation. A precious time. A time for oneself. Inspired by the rich palette of that unique moment of the day, the luxurious amethyst tones of a selection of the Platinum Rare Collection’s vials and jars is an homage to the magic of the Platinum Moment. The refined design of the spoon that accompanies some of the creams in the Platinum Rare Collection is fashioned after the alchemist's symbol for platinum. A fusion of the sun and moon, it recalls the strength and the softness of this most precious metal.