THE POWER OF BEAUTY PROTOCOLS
To indulge in a daily ritual of beauty and rejuvenation is more than an opportunity to maintain healthy, radiant, and youthful skin. It’s an opportunity to tailor self-care routine to both personal preferences and individual needs, in order to generate lasting, noticeable, and audacious results. Sensitive to both seasonal and environmental changes, the skin requires not only a meticulous selection of quality products, but also a regular, thoughtful ritual of application, which is capable of protecting and purifying throughout the year, and for all the years to come.
The beauty ritual is, by its very nature, a process involving a multitude of vital steps, each of which combine to produce results which are more than the sum of their individual parts. Every tailored routine, regardless of its ultimate goals, should begin with a process of cleansing. Often overlooked, this stage allows for the removal of impurities and pollutants, the build-up of dead skin cells, and any residual cosmetics left on throughout the day. While effective cleansing is undeniably essential, it’s important to bear in mind that this should be a gentle process, and one which does not irritate the skin.
The ritual moves onward to incorporate toning. This process finesses the cleansing, rebalances the skin’s natural pH level, and refines to skin in preparation for further products and their effective penetration of its uppermost layers. The application of essence, less concentrated and more delicate than serum, should follow. Essence provides profound and nourishing moisturisation, increasing skin radiance as a result of meticulously selected active ingredients.
Once this stage of the beauty ritual is complete, it is time to apply the serum. The most concentrated active product in any regular beauty ritual, the serum deeply penetrates the skin and allows for a more potent imbuing of precious nutrients. No more than five drops of serum should be used, and it should be patted and massaged into the skin, in order to activate the micro-circulation of blood and increase cell oxygenation. Indeed, massage is an essential practice not merely for the luxuriant aspect of your beauty ritual, but it serves a rejuvenating purpose, also. Numerous studies have shown that fibroblasts, the cells that produce collagen and elastin, react to massage. When stimulated, they produce more protein, leaving the skin plumper, more elastic, and more youthful in appearance. The ritual reaches its zenith with the cream, completing the routine and capturing hydration and moisture in the heart of the epidermis, thus limiting moisture loss or topical evaporation.
The skin changes with the seasons, reacting differently to ambient temperature, humidity, and a wide array of other, more subtle factors throughout the changes which each year brings. Furthermore, the skin has its own cyclical behaviours, regenerating itself approximately once per month. For this reason, many skincare specialists recommend a cyclical intensive skincare treatment, in order to deeply support the epidermis four times per year.
Taking the Science of Haute-Rejuvenation one step further, La Prairie has created Platinum Rare Haute-Rejuvenation Protocol, an intensive treatment which visibly reawakens the skin, helping compensate for the loss and degradation that come with age. The three vials of the Platinum Rare Haute-Rejuvenation Protocol form a month-long intensive treatment to be used intermittently four times a year to allow the skin to rebalance between each use. Each of the ten-day vials is composed of two chambers to protect the integrity of two separated formulas.
Placed in the Platinum Catalyst, a magical burst ensues, resulting in a potent encounter between two formulas freshly mixed where a concentrated phase surges into a clear phase, igniting a feeling of rejuvenation. Ignited by the beauty of platinum, the opalescent formula permeates the skin surface to begin its transformative work. The delicate signature fragrance of the Platinum Rare Collection sets the tone for a rejuvenating experience, while the skin is left feeling restored, smoothed and tightened.