Inspired by our House's first visual expression at the Clinique La Prairie of the 1930s, the La Prairie logo has been re-imagined in an elegant, architectural typography conceived expressly for the House. In 2022, La Prairie is pleased to reveal the new logo of our luxury House, a fusion of the past, present and future.

A new milestone in the science of Haute-Rejuvenation. With Platinum Rare Haute-Rejuvenation Protocol, Dr. Niehans' dream of eternity reaches its apex.

La Prairie reimagines Skin Caviar Liquid Lift, merging its two most potent and advanced caviar technologies for the first time in one unequalled serum.

La Prairie's masterpiece is remastered with Caviar Premier. Caviar's whole potential is harnessed for the first time with La Prairie's breakthrough caviar science.

La Prairie partners with Art Basel, the world's leading art platform, in a first-of-its-kind initiative that perfectly represents the house's quest for timeless beauty.

With Skin Caviar Essence-In-Lotion, the most delicate components of caviar are captured for the first time in this pure, powerful, highly concentrated infusion.

A new, lavish lift is launched with the debut of Skin Caviar Liquid Lift, the skincare phenomenon for an instant taunt, firm appearance.

La Prairie combines the exceptional illuminating benefits of golden caviar with liquid crystals to firm and nourish skin while lending it a softly lit luminosity.

La Prairie creates Platinum Rare Cellular Cream, which visibly transforms all signs of aging with the powerful anti-aging benefits of platinum, the most precious metal on earth.

La Prairie casts a 24-carat glow onto skin with the launch of The Radiance Collection. This is the first line to suspend gold with quartz, liquid crystals and reflective pigments. Vitality and radiance are enhanced from within.

With the launch of Skin caviar Luxe Cream, La Prairie reinterprets the original Skin Caviar in an exquisite face cream, declaring, "Neither skin nor psyche will ever be the same".

La Prairie creates a skincare phenomenon with the introduction of Skin Caviar, the first encapsulated delivery system to contain active ingredients sourced from real caviar.

On its eternal quest for timeless beauty, La Prairie took inspiration from the clinic's and Paul Niehans' advanced rejuvenation treatments to create the Exclusive Cellular Complex.

Dr Niehans publishes the results of his breakthrough research in Introduction to Cellular Therapy, cementing his reputation as a visionary innovator.

Following the rejuvenating treatment given to Pope Pius XII, the clinic became internationally recognized.

From its early days, the clinic hosted many of the most influential people from the highest echalons of society. World leaders, artists and other in-the-know gathered at Clinique La Prairie to enjoy its pristine setting and rejuvenating treatments.

Doctor Paul Niehans begins his pioneering work in cellular therapy at Clinique La Prairie.