PLATINUM RARE

Collection

HAUTE-REJUVENATION

"Time is an illusion."

ALBERT EINSTEIN

Ingredients

PLATINUM

THE EXCLUSIVE PLATINUM MULTI-PEPTIDE

THE EXCLUSIVE CELLULAR COMPLEX

TIMELESS DESIGN

At the turn of the 21st century, industrial design began favouring the colour of platinum, a pure, brilliant grey, to convey a future full of promise and light. Used in the design of everything from architecture to art installations, it has become the standard of modern design, creating a lasting impact on how we view and interact with our surroundings. The Platinum Rare Collection’s sculptural jars and vials, sleek and architectural, are a reflection of the creative, inspiring wealth that platinum offers. They are meant not only to hold the precious Platinum Rare formulations, but to live as works of art, transforming a vanity into a veritable display of elegant design.

A BEAUTY CATALYST

Platinum is certainly brilliant in its own right, with a brightness and purity unmatched by any other metal, but it is its understated elegance and ability to reflect the beauty of other objects that make it so valuable. Nothing makes the fire of a diamond, the rich colour of an emerald, the depth of a sapphire sing like a platinum setting. From the Hope Diamond to the British monarchy’s crown jewels, it is the discreetness of platinum - its ability to flatter without calling attention to itself - that makes it a beauty catalyst. Platinum propels and lifts beauty - it does not compete with it. It is this very embellishing quality that prompted La Prairie to develop the Platinum Rare Collection – to reveal, to highlight, to showcase the inherent, timeless beauty of the skin.

INTERPRETATION

La Prairie boutiques feature an artistic interpretation of the Platinum Moment. Encapsulated in a perfect circle shape – an homage to Bauhaus – intersected by platinum veins framing the minerality of the precious ingredient. A nod of the exquisite amethyst color surrounded by different shades of dark grey – the color of platinum.

"A time when anything is possible and the reflection of beauty is all around"

THE PLATINUM MOMENT

The Platinum moment

The Platinum moment – that time between light and dark, when the day transforms into night or the night into day, when the sun and the moon meet for a brief, magical instant – is a time when anything is possible and the reflection of beauty is all around. It is a time that encompasses the full circle of the day. It is the time of renewal, of rejuvenation. A precious time. A time for oneself. Inspired by the rich palette of that unique moment of the day, the luxurious amethyst tones of a selection of the Platinum Rare Collection’s vials and jars is an homage to the magic of the Platinum Moment. The refined design of the spoon that accompanies some of the creams in the Platinum Rare Collection is fashioned after the alchemist's symbol for platinum. A fusion of the sun and moon, it recalls the strength and the softness of this most precious metal.

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