THE ORIGIN OF
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FROM REJUVENATION TO HAUTE-REJUVENATION
The Science of Haute-Rejuvenation was inspired by the pioneering work of Dr Paul Niehans, the father of cellular therapy and founder of the Clinique La Prairie. This pioneer believed that rejuvenation, his specialization, was not only about prolonging life – or adding years to life, but also about improving the quality of life – or adding life to years.
Inspired by the suspension of time inherent to the furthest reaches of the cosmos where platinum originated, the scientists at La Prairie sought to recreate this “Platinum Moment” through Haute-Rejuvenation. Haute-Rejuvenation addresses a multitude of interconnected rejuvenating processes in the skin. By initiating these key rejuvenating features, a halo of benefits radiates across skin layers. This regeneration creates a virtuous loop of rejuvenation, to fight all signs of aging. As skin is rejuvenated, it emits the beauty of the Platinum Moment, now and eternally.
In crafting the Platinum Rare Collection, La Prairie applies the same principles as the houses of haute-couture, haute-horlogerie or haute-joallerie – from the painstaking selection of its raw, precious ingredients to an expert formulation and the sublime design of its vessels, every Platinum Rare creation is an object of desire. This fusion of luxury savoir-faire and exceptional skincare benefits defines the very essence of Haute-Rejuvenation – La Prairie’s high art of reigniting a youthful appearance. Through this philosophy, the Platinum Rare Collection redefines rejuvenation as we know it, to rejuvenate as if time were suspended, for rejuvenation made everlasting.
The result of years of research – the time required to create a true piece of haute-craftsmanship – La Prairie’s Platinum Science enters a new chapter with its latest breakthrough, the exclusive Platinum Multi-Peptide. A combination of potent peptides fused together by the power of platinum, it is designed to encourage and sustain the virtuous loop of rejuvenation.
Platinum Rare Haute-Rejuvenation Collection is further enhanced with La Prairie’s Exclusive Cellular Complex, which uses cutting-edge biotechnological research to give new life and energy back to the very cells where beauty is born. It infuses the skin with essential nutrients and helps protect it from stress factors. It also targets essential cells and components of the extracellular matrix for a rejuvenated skin appearance.