La Prairie’s vision – its very raison d’être – is to create a world of beauty
with no temporal limits: a world of timeless beauty.
It is therefore only natural that La Prairie continues
this pursuit through luxury with a purpose, which, like the
house itself, seeks to go beyond the limits of time.
For this reason, with the Pure Gold Collection,
La Prairie crafts its first replenishable vessels.
Each creation’s brushed metal casing and cap
are designed to be kept indefinitely. Only the delicate
glass vials containing the formulas, once empty,
are meant to be replaced by new ones.
No place embodies the essence of timelessness more
than La Prairie’s birthplace, Switzerland - where time
stands still. From the painstaking research behind the
scientific breakthroughs to the opulent formulations
that envelop the senses, from the jewel-like,
precision-designed packaging, La Prairie seeks to
create a world of timeless beauty.
The Platinum Rare Collection’s sculptural jars and vials,
sleek and architectural, are meant not only to hold
the precious Platinum Rare formulations,
but to live as works of art, transforming a vanity
into a veritable display of timeless design.