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Proceed toEnhances skin radiance instantly while building radiance over the long term.
Provides nutrients to the eye area and retexturises and smooths the skin.
Minimises the appearance of dark circles over time.
Reduces the appearance of puffiness.
Hydrates intensely.
Skin is revitalised, replenished, enriched, diffusing the grace of the golden hour.
Captivating, enthralling, the soaring majesty of the Swiss Alps awes. Their ancient minerality, their eternal snowy mantel, their lofty summits all conspire to strike with wonder the hearts of those who have the fortune to gaze upon them.
Inspired by the fleeting moment of the Golden Hour in the crown of the alps, La Prairie seeks to recreate its unique radiance and impart it to the skin. One rare, immutable ingredient can transmit this undeniable beauty: gold. A noble metal, its warm, flattering lustre withstands the passage of time, remaining, persisting. It bestows its radiance in glowing waves.
La Prairie captures the radiant glow of youth with Pure Gold Radiance Eye Cream, infused with the Pure Gold Diffusion System. The eye area is immediately more luminous, deeply hydrated and appears redefined over time.
Thanks to its unique properties, gold as a radiance enhancer and vehicle for powerful actives is particularly well-suited to devitalised skin – skin that is fragile, thin, dry and dull, deficient in nutrients. Both environmental conditions and physiological changes can contribute to skin’s fragile state. When skin is devitalised, it becomes less receptive to nutrients, leading to a slowing down of renewal processes. For skin to function more efficiently, it needs to be constantly exposed to active ingredients. To address this particularity of devitalised skin, La Prairie has developed a new Pure Gold Science Platform, designed to provide sustained delivery of two key replenishing active ingredients to compensate for the loss of receptiveness of the skin. The Pure Gold Diffusion System delivers a three-peak action sequence to the skin. First comes the immediate deposition of gold on the skin’s surface to offer instant radiance. An intense infusion of replenishing active ingredients follows. Finally, a steady release of the same replenishing active ingredients linked to gold particles deposited on the skin’s surface completes the sequence.
Apply morning and evening after cleansing, toning and application of Pure Gold Concentrate. Dot along under eye area and up toward temples, continuing the gesture above the eyebrow towards the bridge of the nose and finishing by dotting under the eyebrow line. Massage in to skin with a gentle press-and-roll motion until completely absorbed. Follow by Pure Gold Radiance Cream, the last step of the Pure Gold Ritual.
Housed in two separate chambers, the iconic caviar beads and milky emulsion are freshly blended with a press of the activation button. The result is a delightfully textured serum that melts into the skin with an immediate tensing sensation. Over time, the skin appears lifted and firmed, and volume feels regained. A new harmony for the face emerges. Apply morning and evening after Skin Caviar Essence-in-Lotion. Press the pump to dispense one to two drops into the palm of the hand. Using fingertips, smooth over face and neck, avoiding the eye area. Allow to absorb completely before following with your preferred Skin Caviar moisturiser.
Provides an immediate lifting sensation.
Provides a lifted appearance over the long-term with continued use.
Enhances the appearance of firmness and elasticity.
Helps restore the skin’s density for recaptured volume.
Improves the appearance of smoothness and the appearance of fine lines and wrinkles is noticeably reduced.
Apply in the morning after cleansing, toning, and application of lotion. Before opening, press the pump on the top of the vial’s lid a few times to draw up the serum into the pipette. Remove the lid and press the pump once to release a small dose onto fingertips. Dot the serum on forehead, the apples for cheeks, chin and along jawline. Smooth into skin with small circular motions, avoiding eye area, until completely absorbed. In the morning, precede with Platinum Rare Cellular Life-Lotion and follow with Platinum Rare Haute-Rejuvenation Eye Elixir, Platinum Rare Haute-Rejuvenation Cream and Platinum Rare Haute-Rejuvenation Eye Cream. In the evening, use Platinum Rare Cellular Night Elixir in place of the Haute-Rejuvenation Elixir.
Addresses key rejuvenation processes in skin layers.
Skin texture is refined, fine lines and wrinkles appear diminished, elasticity is improved.
Restores the radiance of youthful skin and promotes an even skintone.
Skin is left with a feeling of supreme comfort and softness.
The remastered Skin Caviar Luxe Cream is a true feast for the senses. It offers an exquisite experience, from the moment the cobalt blue jar is unveiled from its silver box, to the discovery of the modern interpretation of the signature fragrance, to the final, delicate gesture of the application. Apply morning and evening or apply AM/PM after Skin Caviar Essence-in-Lotion and serum application. To ensure the purity of the cream is maintained, use the sleek spatula to swipe a small amount onto fingertips. Gently smooth over face, neck and décolleté with an outward and upward sweeping motion, avoiding eye area.
Caviar’s benefits are strengthened and magnified.
The skin undergoes a transformation, benefiting from outstanding lifting and firming action.
Skin appears more supported, tightened and toned, with a heightened feeling of tautness and suppleness.
Apply morning and evening after cleansing, toning and serum application. Release the perfect dose from the airless pump. Using fingertips, smooth gently over entire face, avoiding eye area. Allow to absorb completely.
Contributes to a marked reduction in the visibility and intensity of age spots, fading their appearance.
Improves the appearance of dull, discoloured skin, visibly stamping out unevenness to leave the complexion illuminated.
Leaves skin feeling firmer and refines its texture.
Skin feels smoother, its elasticity and moisture levels are improved.
Apply morning and evening after cleansing, toning, and application of lotion, serum and eye area treatments. With the accompanying spatula, take a small amount and gently warm between fingertips. Dot the cream on forehead, the apples for cheeks, chin and along jawline. Smooth into skin with small circular motions, avoiding eye area, until completely absorbed. In the morning, precede with Platinum Rare Cellular Life-Lotion, Platinum Rare Haute-Rejuvenation Elixir, Platinum Rare Haute-Rejuvenation Eye Elixir and Platinum Rare Haute-Rejuvenation Eye Cream. In the evening, use Platinum Rare Cellular Night Elixir in place of the Haute-Rejuvenation Elixir.
Addresses key rejuvenation processes in skin layers.
Skin texture is refined, fine lines and wrinkles appear diminished, elasticity is improved.
Restores the radiance of youthful skin and promotes an even skintone.
Skin is left with a feeling of supreme comfort and softness.
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E-Boutique ServicesReceive with every order a bespoke skincare ritual of deluxe samples, among a selection of our latest innovations and iconic creations.
Complimentary SamplesOur expert Beauty Advisors provide personalised guidance in selecting the ideal rituals for your skin’s needs.
Make an appointmentEvery order is carefully prepared and placed in an elegant grey signature gift box
E-Boutique Services