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Proceed toEnhances the appearance of radiance in the skin instantly and over the long-term.
Provides nutrients to the skin.
Evens and smooths skin's texture.
Helps in the restructuring of the skin and in increasing its volume.
Hydrates deeply.
Skin is revitalised, replenished, enriched, diffusing the grace of the golden hour.
When the sun's rays sweep across the Swiss mountain faces, it is a moment when beauty imposes itself – undeniable. It is an instant that emits an understated resplendence – a radiance like no other. Fleeting, it is the hour when beauty is elevated to grace – the grace of the golden hour in the crown of the Alps.
Inspired by this fleeting moment, La Prairie seeks to recreate its unique radiance and impart it to the skin, imbuing it with resplendence, as if lit from within. One rare, immutable ingredient can transmit this undeniable beauty: gold. A noble metal, its warm, flattering lustre withstands the passage of time, remaining, persisting. It bestows its radiance in glowing waves.
This rich, luxurious moisturiser ignites the complexion with the radiance of pure gold, returning a glow to the skin that time has extinguished. This cream, infused with the Pure Gold Diffusion System, provides nutrients, smooths the skin, evens its texture, comforts and deeply hydrates.
Thanks to its unique properties, gold as a radiance enhancer and vehicle for powerful active ingredients is particularly well-suited to devitalised skin – skin that is fragile, thin, dry and dull, deficient in nutrients. Both environmental conditions and physiological changes can contribute to skin’s fragile state. When skin is devitalised, it becomes less receptive to nutrients, leading to a slowing down of renewal processes. For skin to function more efficiently, it needs to be constantly exposed to active ingredients. To address this particularity of devitalised skin, La Prairie has developed a new Pure Gold Science Platform, designed to provide sustained delivery of two key replenishing active ingredients to compensate for the loss of receptiveness of the skin. The Pure Gold Diffusion System delivers a three-peak action sequence to the skin. First comes the immediate deposition of gold on the skin’s surface to offer instant radiance. An intense infusion of replenishing active ingredients follows. Finally, a gradual release of a revitalising active ingredient completes the sequence.
Apply morning and evening after cleansing, toning and application of Pure Gold Concentrate and Pure Gold Eye Cream. Begin with a sliding motion between eyebrows, sliding up to forehead and continuing towards the temples. Slide across the cheekbones towards the top of nose, continue down to jawline and to chin. Finish by sliding with one hand around mouth. Repeat entire pattern until absorbed.
Apply morning and evening after cleansing, toning and application of Pure Gold Concentrate. Dot along under eye area and up toward temples, continuing the gesture above the eyebrow towards the bridge of the nose and finishing by dotting under the eyebrow line. Massage in to skin with a gentle press-and-roll motion until completely absorbed. Follow by Pure Gold Radiance Cream, the last step of the Pure Gold Ritual.
Enhances skin radiance instantly while building radiance over the long term.
Provides nutrients to the eye area and retexturises and smooths the skin.
Minimises the appearance of dark circles over time.
Reduces the appearance of puffiness.
Hydrates intensely.
Skin is revitalised, replenished, enriched, diffusing the grace of the golden hour.
Morning and evening after cleansing, applying toner and lotion to the face and eye serum to the eye area, apply Skin Caviar Luxe Eye Cream. With the accompanying silver spatula, sweep a small amount onto fingertip. Dot along the under-eye area from the inner to the outer corners of the eye and continue applying upward, dotting on upper lid from outer to inner corners. Gently dab the eye area until absorbed into skin.
Caviar’s benefits are strengthened and magnified.
The skin around the eye appears lifted and firmed, resulting in a total transformation.
Features are supported, tightened and toned, while the look of puffiness is diminished.
The delicate skin of the lower and upper lids is deeply moisturised, leaving it with a feeling of unparalleled comfort.
The iconic sensorial experience features a modern interpretation of Skin Caviar’s signature fragrance and a silky texture that glides on effortlessly before vanishing into skin.
For first-time use, activate the formula by pressing the activation button to blend the caviar beads and the emulsion into a silky serum. Shake the vial vigorously to complete the transformation phase. Press the pump to dispense one to two drops into the palm of your hand. Using your fingertips, smooth over your face and neck, avoiding the eye area. Allow it to absorb completely before following with your preferred Skin Caviar moisturiser. After the initial application, there is no need to press the activation button or shake the vial – simply pump to dispense the formula. Apply AM/PM after cleansing and Skin Caviar Essence-in-Lotion. Follow with Skin Caviar Eye Lift and Skin Caviar Luxe Eye Cream to help lift and firm the eye area. Complete the ritual with Skin Caviar Luxe Cream to deeply nourish, while providing additional lifting and firming support. Amplify the lifting, firming, and smoothing benefits of Skin Caviar Liquid Lift with the dual-component marble and stainless steel face resculpting tool. After applying Skin Caviar Liquid Lift, deeply massage to contour and lift along the face and neck using the custom Resculpting Gestures. Please note that the face tool is made from natural marble and is fragile if dropped. Always store the tool in the protective pouch provided. If the tool shows any signs of damage, please refrain from using it.
Visible lift in 15 minutes*
Skin appears lifted instantly and durably with continued use.
Contours appear redefined.
Wrinkles and fine lines are smoothed.
Skin is plumped and firmed.
Apply morning and evening after cleansing and toning. Begin the Pure Gold Ritual by dispensing one or two drops from the pipette onto fingertips. Gently warm between fingers and begin massaging into skin in a circular motion, from forehead, along bridge of nose to cheeks and along jawline to chin. Follow with Pure Gold Radiance Eye Cream and Pure Gold Radiance Cream.
Enhances the appearance of radiance in the skin instantly and over the long-term.
Provides nutrients to the skin.
Smooths the skin and evens its texture.
Helps restructure the appearance of the skin while promoting the feeling of increased volume from intense hydration.
Evens skin tone.
Skin is revitalised, replenished, enriched, diffusing the grace of the golden hour.