THE ORIGIN OF
HAUTE-REJUVENATION​

The Science of Haute-Rejuvenation was inspired by the pioneering work of Dr Paul Niehans, the father of cellular therapy and founder of the Clinique La Prairie. This pioneer believed that rejuvenation, his specialization, was not only about prolonging life – or adding years to life, but also about improving the quality of life – or adding life to years.

In crafting the Platinum Rare Collection, La Prairie applies the same principles as the houses of haute-couture, haute-horlogerie or haute-joallerie – from the painstaking selection of its raw, precious ingredients to an expert formulation and the sublime design of its vessels, every Platinum Rare creation is an object of desire. This fusion of luxury savoir-faire and exceptional skincare benefits defines the very essence of Haute-Rejuvenation – La Prairie’s high art of reigniting a youthful appearance. Through this philosophy, the Platinum Rare Collection redefines rejuvenation as we know it, to rejuvenate as if time were suspended, for rejuvenation made everlasting.

Platinum Rare Haute-Rejuvenation Collection is further enhanced with La Prairie’s Exclusive Cellular Complex, which uses cutting-edge biotechnological research to give new life and energy back to the very cells where beauty is born. It infuses the skin with essential nutrients and helps protect it from stress factors. It also targets essential cells and components of the extracellular matrix for a rejuvenated skin appearance.