LA PRAIRIE x IUCN
More than 30 years ago, La Prairie adopted caviar as one of its key sources of rich nutrients with a power to regenerate skin. Responsibly sourcing our critical raw materials is our utmost priority, which is why we use 100% Swiss-farmed caviar in our skincare products and co-developed a responsible farming standard in collaboration with the World Sturgeon Conservation Society (WSCS) and in consultation with the Aquaculture Stewardship Council (ASC). Additionally, we believe that to preserve beauty, we must protect biodiversity. Starting in 2021, La Prairie Group AG and the International Union for the Conservation of Nature (IUCN) have partnered to enhance regional conservation initiatives to protect wild sturgeons in their natural, freshwater habitats.
