PURE GOLD
Collection
FROM THE CROWN OF THE ALPS
''There is only one ingredient that can recreate the resplendence of the golden hour: gold.''
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RESPLENDENT EXPERIENCE
A study in understatement, the vessels of the Pure Gold Collection are inspired by the minimal lines of the Bauhaus tradition. Conceived in brushed metal in a Swiss gold tone, their sleek lines are punctuated by a single, polished gold ring,
perpetuating the experience of the grace of the golden hour.
TIMELESS GRACE
La Prairie’s vision – its very raison d’être – is to create a world
of beauty with no temporal limits: a world of timeless beauty.
For this reason, La Prairie crafts its first replenishable vessels. Each creation’s brushed metal casing and cap are designed
to be kept indefinitely. Only the delicate glass vials containing
the formulas, once empty, are meant to be replaced by new ones.
INTERPRETATION
La Prairie boutiques feature an artistic interpretation of the golden hour in the crown of the Alps. A slate surface, expressing the minerality of Switzerland, interspersed by a gold vein that draws a Swiss landscape.
“A kind of Golden Hour one remembers for a life time… Everything was touched with magic.”
MARGARET BOURKE - WHITE
SWISS ALPS
MATTERHORN
MUVERAN
OBERGABELHORN
SWISS ALPS
MATTERHORN
MUVERAN
OBERGABELHORN
