TIMELESS
DESIGN

For this reason, with the Pure Gold Collection, La Prairie crafts its first replenishable vessels. Each creation’s brushed metal casing and cap are designed to be kept indefinitely. Only the delicate glass vials containing the formulas, once empty, are meant to be replaced by new ones.

No place embodies the essence of timelessness more than La Prairie’s birthplace, Switzerland - where time stands still. From the painstaking research behind the scientific breakthroughs to the opulent formulations that envelop the senses, from the jewel-like, precision-designed packaging, La Prairie seeks to create a world of timeless beauty.