At La Prairie, we are committed to creating a sustainable future through packaging designed with eco-design principles in mind. Eco-design means following sustainable principles, guidelines and best practices which minimize our impact on nature and people, while continuing to provide a unique luxury experience.

We want to ensure that 100% of our products follow eco-design guidelines by 2030. Our packaging guidelines equip our creative teams to design for sustainability, supporting them to focus first and foremost on reducing the size and weight of our packaging and minimising the number of layers used. Next steps are to incorporate recycled content, ensure recyclability of each product, and enable reuse through efficient refillable designs. We are also working to responsibly source, produce and transport our materials and products to reduce our use of virgin raw materials and our carbon footprint.

As an example, we have refillable packaging available for 4 key products in the Pure Gold collection and for the Platinum Rare Haute-Rejuvenation Mask. Additionally, our recent product launches have also been designed to be lighter, use fewer materials and have improved recyclability. Furthermore, we are piloting takeback recycling programs in select locations globally and via retailers to promote in-store recycling initiatives, enabling clients to return their empty cosmetic containers to be recycled.