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Enhances skin radiance instantly while building radiance over the long term.
Provides nutrients to the skin.
Evens and smooths skin's texture.
Helps in the restructuring of the skin and in increasing its volume.
Skin is revitalised, replenished, enriched, diffusing the grace of the golden hour.
La Prairie perpetuates the experience of the grace of the golden hour with its first replenishable vessels. Each creation’s brushed metal casing and cap are designed to be kept indefinitely. Only the delicate glass vials containing the formulas, once empty, are meant to be replaced by new ones.
This rich, luxurious moisturiser ignites the complexion with the radiance of pure gold, returning a glow to the skin that time has extinguished. This cream, infused with the Pure Gold Diffusion System, provides nutrients, smooths the skin, evens its texture, comforts and deeply hydrates.
Thanks to its unique properties, gold as a radiance enhancer and vehicle for powerful actives is particularly well-suited to devitalised skin – skin that is fragile, thin, dry and dull, deficient in nutrients. Both environmental conditions and physiological changes can contribute to skin’s fragile state. When skin is devitalised, it becomes less receptive to nutrients, leading to a slowing down of renewal processes. For skin to function more efficiently, it needs to be constantly exposed to active ingredients. To address this particularity of devitalised skin, La Prairie has developed a new Pure Gold Science Platform, designed to provide sustained delivery of two key replenishing active ingredients to compensate for the loss of receptiveness of the skin. The Pure Gold Diffusion System delivers a three-peak action sequence to the skin. First comes the immediate deposition of gold on the skin’s surface to offer instant radiance. An intense infusion of replenishing active ingredients follows. Finally, a steady release of the replenishing active ingredients linked to gold particles deposited on the skin’s surface completes the sequence.
In a desire to perpetuate the experience of the grace of the golden hour, La Prairie has designed the Pure Gold Collection as replenishable vessels. Each vessel features a surprising element that is a delight to behold. Each creation’s brushed metal casing and cap punctuated by a polished gold ring have been conceived to be kept indefinitely. Once empty, the delicate glass vial inserts are removed and replaced.