PEOPLE
OUR PEOPLE
La Prairie is a place where heritage and creativity are infused with the values of care, trust, courage, simplicity. We embrace a diverse and inclusive work culture and provide the space for employees to be the best version of themselves.
TOMORROW AMBASSADORS
By inspiring ownership, recognition and engagement with our sustainability strategy, we encourage all employees to contribute to our purpose of Making Tomorrow Beautiful, Today. Our network of ambassadors implements activities that engage employees in their regions and align with our sustainability initiatives.
CARE BEYOND SKIN DAY
2025 was the 3rd year of Beiersdorf’s global volunteering initiative: Care Beyond Skin Day. In 2025, 500+ La Prairie volunteers from around the world participated in 20+ events supporting several local charitable organizations.
DIVERSITY & INCLUSION
La Prairie has achieved a gender balanced executive board and senior leadership team. As well as striving to maintain this balance across the rest of the organisation, La Prairie is accessing diverse talent pools in order to deliver a more representative employee population beyond gender diversity metrics.
OUR COMMUNITIES
Ensuring we support regionally relevant initiatives in communities where we have a presence is of utmost importance to us. Our activities will be further defined, but currently include investing in initiatives to help preserve cultural heritage, environment, and livelihoods.
SWISS BETTER GOLD PARTNERSHIP
As part of our membership with the Swiss Better Gold Association (SBG), we are committed to supporting a more responsible source of gold by improving the working and living conditions of small scale artisan gold mining communities. In 2022, we launched a multi-year collaboration to expand the mission of SBG to support artisan smallholder communities as they adopt better social, operational and environmental practices.
RECYCLING TAKEBACK PROGRAMS
We launched pilot recycling takeback programs across multiple regions, collaborating with local organizations and leveraging existing retailer initiatives. A highlight was the expansion of our partnership with A Plastic Ocean Foundation in Hong Kong which strengthened client loyalty while also reducing waste.
PROTECTING BIODIVERSITY
Preserving beauty means preserving biodiversity. We are collaborating with the IUCN, WWF, and the University of Vienna to protect wild sturgeon and their habitat, preserve the DNA of this threatened species, and utilize sonar technology to secure wild spawning sites.