Chapter Ten

TIMELESS
DESIGN

La Prairie opens a new chapter with infinite life creations. A new story cast in gold.

Scroll to explore

LUXURY WITH A HIGHER MEANING

La Prairie’s vision – its very raison d’être – is to create a world of beauty with no temporal limits: a world of timeless beauty. It is therefore only natural that La Prairie continues this pursuit through luxury with a purpose, which, like the house itself, seeks to go beyond the limits of time.

Read more
INFINITE LIFE

For this reason, with the Pure Gold Collection, La Prairie crafts its first replenishable vessels. Each creation’s brushed metal casing and cap are designed to be kept indefinitely. Only the delicate glass vials containing the formulas, once empty, are meant to be replaced by new ones.

Read more
Discover the Pure Gold Collection
TIMELESSNESS

No place embodies the essence of timelessness more than La Prairie’s birthplace, Switzerland - where time stands still. From the painstaking research behind the scientific breakthroughs to the opulent formulations that envelop the senses, from the jewel-like, precision-designed packaging, La Prairie seeks to create a world of timeless beauty.

Read more
Read more about this Swiss Vision of Beauty
TIMELESS DESIGN

The Platinum Rare Collection’s sculptural jars and vials, sleek and architectural, are meant not only to hold the precious Platinum Rare formulations, but to live as works of art, transforming a vanity into a veritable display of timeless design.

Read more
The other chapters
Coming Soon

Get early exclusive access La Praire’s upcoming Editorial section and indulge yourself in our world.